categories & criteria

Our categories reflect the vibrant nature of the industry – with accolades for the most innovative products, outstanding retailers and hard-working individuals.

MANUFACTURER/SUPPLIER CATEGORIES

Products will be judged on their originality, function, quality and price. Samples are required for all product entries in the manufacturer/supplier categories.

NewSustainable Product Innovation Award

For products that provide environmental, social and economic benefits while protecting public health and environment over their whole life cycle, from the extraction of raw materials until the final disposal.

Bakeware Innovation Award

Open to entries for innovative products used during baking, including but not limited to tins, trays and pans, available on the UK market between September 2018 and September 2019.

Cookware Innovation Award

Open to entries for innovative products used in cooking, including but not limited to pans, bowls and utensils, available on the UK market between September 2018 and September 2019.

Food Preparation Innovation Award

Open to entries for innovative products that offer convenience or increased efficiency when preparing foods, including but not limited to knives, tools and time saving devices, available on the UK market between September 2018 and September 2019.

Kitchenware Innovation Award

Open to entries for innovative products used in the kitchen, including but not limited to utensils, food storage and holders, available on the UK market between September 2018 and September 2019.

Packaging Innovation Award

Open to entries for innovative use of packaging for any housewares item, whereby the packaging serves a function or displays a creative approach, available on the UK market between September 2018 and September 2019.

 

Small Electricals Innovation Award

Open to entries for innovative electrical products designed for use in the kitchen, including but not limited to time-saving devices, grills, cookers and mixers, available on the UK market between September 2018 and September 2019.

Sugar Craft Innovation Award

Open to entries for innovative products that help consumers create edible masterpieces, including but not limited to moulds, stencils and cutters, available on the UK market between September 2018 and September 2019.

Tabletop Innovation Award

Open to entries for innovative products designed to be used or placed on top of the table, including but not limited to presentation boards and serving collections, available on the UK market between September 2018 and September 2019.

Service Award: Supplier

Open to entries from manufacturers/suppliers that offer unrivalled service to retailers, from customer service through to ongoing training initiatives.

Best Housewares Sales Person

Open to entries/nominations for an individual working for a manufacturer/supplier in the housewares sector that goes above and beyond for their clients, offering unrivalled knowledge, expertise and service.

 

RETAILER CATEGORIES

NewBest Retail Newcomer

Open to UK and ROI based ‘bricks & mortar’ retail stores that have opened within the past 5 years which sell housewares products.

Best Customer Experience Award

This award is for the retailer that goes above and beyond to ensure that their customers enjoy an unforgettable experience, whether through customer-facing initiatives, in-store service, product range, customer service and beyond.

Best Family Business

This award is for independent family-run stores or a chain of stores. They must have a vast knowledge across the retail spectrum, including: store design, displays, product range, customer service, marketing and promotion and innovation.

Best Housewares Retail Buyer

This award is for an individual employed by a housewares retailer that demonstrates immense passion for the industry in addition to vast knowledge across the retail spectrum, including: product range, customer service, marketing and promotion and innovation.

Best In Store Cookery/Cookery Demonstrations

This award is for the housewares retailer that enhances customer experience with its in store cookery/cookery demonstrations, offering educational and professional advice on products through free demonstrations direct to the consumer.

Best Independent Cookshop

This includes an individual cookshop or a small group of three stores. They must have a vast knowledge across the retail spectrum, including: store design, displays, product range, customer service, marketing and promotion and innovation.

Best Independent Garden Retailer

This includes an individual garden store or a small group of three stores. They must have a vast knowledge across the retail spectrum, including: store design, displays, product range, customer service, marketing and promotion and innovation.

Best Independent Department Store

This includes an individual independent department store or branch of a small group of three stores. They must have a vast knowledge across the retail spectrum, including: store design, displays, product range, customer service, marketing and promotion and innovation.

 

Best Multiple Garden Retailer

This includes a specific brand of a garden store chain or group of above three stores. They must have a vast knowledge across the retail spectrum, including: store design, displays, product range, customer service, marketing and promotion and innovation.

Best Multiple Retailer

This includes a specific brand of a department store chain or group of above three stores. They must have a vast knowledge across the retail spectrum, including: store design, displays, product range, customer service, marketing and promotion and innovation.

Best Online Retailer

This award is open to online-only retailers that offer an excellent product range, outstanding customer service, marketing, promotions and displays innovation.

Best Retail Website

This can be an independent or specific chain of brick-and-mortar housewares retailer that also offers a well-designed retail website with a broad product range and excellent service.

Best Staff Training Award

This is for the housewares retailers who take extra measures to ensure that their staff are trained to the highest standard, for the benefit of both customers and manufacturers whose products they stock.

Best Wholesaler

 

Best Window Display

This award is for the housewares retailer that demonstrates an unrivaled sense of creativity and imagination through their inspiring and innovative window displays.