The Housewares Innovation Awards is back for 2020 and with entries now open, it’s your chance to get the recognition you deserve for your creative products, incredible stores and individual contributions to the sector.

Brand new look, fresh new categories

With a new decade on the horizon, the Awards has undergone somewhat of a revamp with the introduction of a brand new logo and fresh colour palette to reflect the vibrant nature of the housewares industry itself.

In addition to this, the scheme is debuting two new categories designed with the industry’s changing landscape and demands in mind: the Sustainable Product Innovation Award and Best Retail Newcomer.

With the rise of the conscious consumer, demand for eco-friendly and sustainable products has skyrocketed and the housewares sector has been quick to react with a variety of innovative ideas and creative solutions. The Sustainable Product Innovation Award will recognise the very best products that provide environmental, social and economic benefits while protecting public health and environment over their whole life cycle – from the extraction of raw materials until the final disposal.

At a time when high street stores are facing increasing competition from online retail outlets, we will be celebrating the new generation of ‘bricks & mortar’ retailers that are thriving in this high-pressure environment with the re-introduction of the Best Retail Newcomer accolade. Entries in this category will be accepted from UK and ROI based ‘bricks & mortar’ stores that sell housewares products and have opened within the last five years.

Of course, the Housewares Innovation Awards will continue to honour all corners of the sector with a number of classic categories returning – with dedicated accolades for manufacturers/suppliers, retailers and industry professionals.

For the full list of accolades up for contention in 2020 and relevant criteria, visit the new Housewares Innovation Awards website.

Why should I enter?

Organised by Housewares magazine publisher Datateam Business Media in partnership with Spring Fair, the Housewares Innovation Awards has been celebrating the achievements of the housewares sector for over a decade. In that time, the scheme has become well-established as a key event in the industry calendar and its coveted ‘chopping board’ trophies have come to be synonymous with the highest standards of excellence.

The benefits of entering the Housewares Innovation Awards begin long before the winners are revealed. The scheme’s unique decision-making process will see your products or store placed in front of those that matter to you. As part of the judging process, suppliers and manufacturers will enjoy the opportunity to have their products seen by influential figures from major retailers while retailers that submit an entry will have an opportunity to showcase their stores and services to key figures from leading brands.

Winning an award, of course, offers even more payback. As a Housewares Innovation Awards recipient, you will be inducted into the scheme’s prestigious ‘Hall of Fame’, enjoy a heightened level of brand exposure to a highly relevant and engaged audience and find that countless new business opportunities arise as a result of your win.

How can I get involved?

Submitting an entry in the Housewares Innovation Awards couldn’t be simpler. There’s no extensive forms to complete, no fussy paperwork to fill in – just one quick and easy online application.

Using the online form available on the awards website, you can submit an entry into as many categories as you like. Select the category(s) you wish to be in the running for, provide information that displays your product(s) or store to its fullest potential and upload any supporting documents that you feel will help the judges see that YOU are the deserving winner.

By registering an account on the Housewares Innovation Awards website, you can save your progress and return to complete your application it at a later date – so if you need to gather some testimonials that will help you shine or perhaps images that will truly bring your entry to life, you can return to include them when you’re ready and submit!

Don’t delay – enter online now!

The Housewares Innovation Awards will be accepting entries until 12:00pm on Friday 6 September – but there’s no time like the present, so head to to get started with your submission today!

Supported by industry heavyweights

With the scheme beginning to pick up pace, a number of key industry names have committed their support in recognition of the vital role the Awards plays in recognising & rewarding excellence and helping the industry thrive. Among this year’s sponsors is event partner Spring Fair, The British Home Enhancement Trade Association (BHETA), Home Hardware, T&G Woodware and What More UK Ltd.

To find out more about the bespoke opportunities for your brand to get involved with the Housewares Innovation Awards, contact Alison Farrell on 01622 699197 or at