Housewares Live

Live & Cooking with Housewares

The Housewares Innovation Awards once again hosted a live demonstration stand in Hall 9 at the NEC Birmingham as part of the UK’s No. 1 trade show for gift and home, Spring Fair 2018

The Housewares LIVE stand offered exhibitors an unrivaled opportunity for their products to be put through their paces in front of a live audience of consumers and buyers from independents, multiples, e-Commerce and department stores.

The kitchen demonstration area provided by Magimix allowed kitchen hardware expert and demonstrator Malcolm Harradine to showcase a selection of the best products and innovations of the past 12 months. 

Over the course of the four days, Malcolm was joined in the kitchen by celebrity chefs Jeremy Pang, Joe Wicks and Ken Hom, with the Wine Show’s Joe Fattorini also appearing to offer visitors a wine tasting experience unlike any other.