How It Works

Open for entries

Monday 27 May – Friday 25 October*

Judging Process

Tuesday 5 November  & Wednesday 6 November

Winners Reveal

Monday 3 February 2020

The first, and most important, step towards becoming a Housewares Innovation Award winner is submitting an entry.

Manufacturers/suppliers and retailers from across the housewares sector can put themselves in with a chance to win by simply filling in our quick & easy online form (providing the information and supporting documents they feel necessary to showcase their products/store to its true potential) – and then submit! It’s as simple as that.



For manufacturers, it costs just £80.00 to enter a range (maximum 5 products) into as many categories as you like. A sample of each entered product must be sent in to be eligible for the judging stage.*

In the spirit of celebrating the collective successes of the sector, manufacturers are also encouraged to nominate the amazing retailers they work alongside.


For retailers, entering the Housewares Innovation Awards is completely free of charge.

*Retailers, you have one final opportunity to submit your entries – with an extended deadline of Friday 25 October!

Subject to meeting the necessary criteria, each entry and nomination will proceed to the decision-making stage.

The Housewares Innovation Awards has brought together two panels of judges, comprised of individual selected for their wealth of knowledge and experience in the sector.

Each judging day will result produce a shortlist, and ultimately one winner, in each category.

The full panel for each day will be announced in due course.


On Tuesday 5 November, an panel of professionals from leading retailers will review all manufacturer entries.

Products will be scored in accordance with strict criteria focusing on originality, function, quality and price.


On Wednesday 6 November, each entry and nomination will be assessed (alongside any supporting information provided) by a panel of key figures from leading manufacturers and associations. 

The 2020 Housewares Innovation Award winners will be revealed as part of an unforgettable evening of celebration and networking, taking place at the NCC, Birmingham on Monday 3 February 2020.

With the housewares industry already in town for Spring Fair, the UK’s number one home and gift show for the retail sector, the Awards is a unique opportunity to let your hair down and mingle with fellow professionals – all while celebrating the achievements of the past twelve months.

As well as boundless opportunities to network, guests will also enjoy an exclusive drinks reception, three course meal and entertainment from the evening’s host (TBC).

Tickets are available to purchase online now!

*All submitted products must be delivered to the address below no later than Thursday 24 October 2019:

FAO Amy Watson
Housewares Innovation Awards
PM Group
Mansard House
Church Road
Little Bookham
KT23 3JG